True Religion Implements Epicor BI, ShopVisible Solutions

4/30/2015
Premium denim designer and clothier True Religion has expanded its partnership with Epicor, selecting the newest solutions in the Epicor Retail product family – the Epicor QuantiSense Retail Business Intelligence solution, and the Epicor ShopVisible cloud retail order management solution.

The new offerings will extend and enhance the Epicor Retail technology solutions already in use by True Religion to further support the company's omni-channel and digital innovation initiatives, supporting a single integrated view of all products, orders, and customers, as well as a consistent customer experience.

True Religion, headquartered in Los Angeles, was founded in 2002 with the vision of redefining the denim industry through an emphasis on premium quality, exceptional fit, and bold fearless style. Over a decade later, the brand remains committed to delivering an entire world-class fashion line that continuously disrupts to consumers around the world. Operating across a multichannel distribution of 160 North American full price and outlet stores, top-tier major and specialty wholesale partners, robust eCommerce platforms, and multiple international points of distribution, the brand has succeeded in becoming a frontrunner in design and product innovation and a global leader in the premium denim sector.

Leveraging the speed-to-value benefits of the Epicor Retail software as a service (SaaS) engagement model, True Religion deployed the Epicor Retail Store (point of sale), Mobile Store, Merchandising, CRM, and Enterprise Selling in 2013 – benefitting from a 40 percent cycle time reduction in industry-standard retail technology implementations.

Now, to support improved organizational responsiveness and meet the demands of today's empowered customer, True Religion will deploy Epicor's newest cloud-enabled order management and business intelligence solutions – making True Religion the first customer to leverage the full end-to-end suite of Epicor Retail solutions in the cloud.

Epicor Retail ShopVisible Order Management delivers advanced stand-alone order management to support the complex business processes associated with both business to consumer (B2C) and business to business (B2B) order processing. Together with Epicor Retail Enterprise Selling, the potent technology combination will enable True Religion to offer flexible fulfillment options to maximize convenience for shoppers, such as buy online/pick up in store.

A growing number of retailers rely on Epicor Retail Enterprise Order Management as the foundation for enterprise-wide omni-channel order capture, order orchestration and order management processes. Combining rich order management functionality with Enterprise Selling and seamless integration to all transaction systems, including Epicor point of sale and Epicor eCommerce as well as to inventory management and warehouse management solutions, Epicor Retail Enterprise Order Management enables effortless end-to-end order management. Out-of-the-box purpose-built integrations to Demandware® and Manhattan Associates® supply chain and warehouse fulfillment solutions are also available to ensure actionable visibility throughout the entire fulfillment network.

The Epicor QuantiSense Retail Business Intelligence solution leverages powerful big data analytics to deliver actionable business insights to all key True Religion retail business users including buyers, planners, marketers, auditors, store and regional managers, and corporate executives. The proven solution is deployed by leading retailers such as Burlington Coat Factory, Destination XL, Hallmark Cards, Hibbett Sports, Restoration Hardware and Urban Outfitters.

"We've been truly impressed by the Epicor Retail team – their engagement, deep understanding of our business needs, collaborative deployment approach, and ability to deliver a fully operational solution in a substantially expedited deployment time frame," said Eric Bauer, COO and CFO of True Religion. "Equally impressive is seeing Epicor's vision both through internal evolution and in making investments to acquire leading technology solutions, all of which will help us achieve our vision of supporting 'one version of the truth' across all our distribution channels. The combination of Epicor Retail, Epicor ShopVisible and Epicor QuantiSense Retail Business Intelligence and retail analytics solutions will support streamlined operations and internal decision making, enhanced customer engagement, and the ability to fully leverage enterprise-wide data to gain actional insights to further optimize all elements of True Religion's operations – from the supply chain to multi-channel points of purchase."

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