Truecount Sponsors Lab at RFID Research Center

Truecount Corporation, a provider of RFID software solutions for the retail industry, is a lab sponsor of the RFID Research Center at the University of Arkansas’ Information Technology Research Institute of the Sam M. Walton College of Business.
Truecount has donated equipment and software that will be utilized by the University to demonstrate the company’s proprietary item-level RFID platform, built from the ground up to meet the needs of retailers.
The research center’s base of operations is a 20,000-square-foot laboratory space formatted as a production warehouse and retail store. “It is a privilege for Truecount to be engaged as a sponsor with the prestigious RFID Research Center at the University of Arkansas,” says Zander Livingston, Truecount CEO and co-founder. “The center collaborates with some of the most eminent technology institutions in the space today and some of the most renowned companies in the world, helping advance the benefits of RFID for business and social needs, and we are proud to be a contributor.”
Truecount helps retail clients dramatically reduce inventory and replenishment-related expenses, while boosting efficiencies and supply-chain visibility utilizing advanced, quality-focused RFID technology. According to reports issued by Harvard Business School, the retail supply chain faces significant challenges relating to visibility and balancing inventory, with out-of-stock items costing the top 100 retailers an estimated $69 billion each year. “This is one of the problems Truecount solves,” says Livingston, “and we share a vision with the Research Center for enabling retailers to achieve unprecedented control over inventory and related work-flows delivering ROI advantages as well as enhanced experiences for staff and customers.”
As a lab sponsor of the RFID Research Center at the University of Arkansas, Truecount will continue to focus on scalable, flexible RFID solutions for retailers of all sizes, from tier-two firms to the largest global chains. 
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