Turkish Brand COLIN'S Deploys DeSL PLM Ahead of Five-Year Expansion Plan

Turkish fashion brand and retailer COLIN's has selected and implemented DeSL's PLM solution. Established in Istanbul in 1983, COLIN's has expanded to 670 stores in 32 countries. Following a detailed and comprehensive evaluation of the global PLM market, COLIN's selected the DeSL PLM solution to help support the company's growth plan to achieve 1,200 stores and presence in 50 countries within five years.

COLIN's was impressed with the DeSL PLM solution on a number of levels. First, the solution supports not only the full design and development process but also detailed process management across purchase order management, order placement, supplier management, sample management, manufacturing and quality control. What's more, the system manages supplier quotations, pricing, document management to full collaboration across the product lifecycle, gaving COLIN's assurance that the DeSL PLM solution would meet all of its specific requirements.

Caglar Belirgen, head of sourcing and technical group at COLIN'S says, "The fact that the DeSL PLM solution is highly configurable was a huge advantage for us, giving us the ability to have a  fully customized system for our company  without the need for hardcore programming and development. We needed a solution that would help manage a highly changable and complex processes across the whole development, manufacturing  and delivery process. The DeSL solution directly addresses this, through  providing a platform of collaboration with our suppliers ensuring that all communications are tracked, monitored and updated in real time." 

Caglar adds, "Many activities change constantly such as the sample process , changes  made during manufacturing which influences costs and pricing, which then has an impact on distribution and warehousing.  The DeSL PLM gives us the ability to manage constant change in all areas of the business, react accordingly and provide visibility of the complete supply chain operation."
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