Apparel retailer Tillys has been experimenting with using augmented reality (AR) to enhance the customer experience.
Above, watch the reactions as an entire other world unfolds inside the Tillys Ontario Mills store.
Below, see how to play Tillys' Shonduras AR Scavenger Hunt. Tillys teams up with Snapchat/Youtube star Shonduras for a brick and mortar AR scavenger hunt to win discounts and prizes. Using AR in the store, the retailer gamifies receiving discounts such as a 20% off coupon. Additionally participants are entered into a contest to win a $500 shopping spree, laptop, and backpack.