Tyco's Anti-theft Footwear Tag Aims to Preserve the Customer Experience

6/12/2014
Tyco Retail Solutions' Sensormatic Acousto-Magnetic (AM) hard tag for high heel footwear helps retailers worldwide go beyond traditional product protection to effectively secure and merchandise their shoe inventory for maximum customer impact.

The tag's sleek and non-invasive design affords the shopper an optimal shoe fitting experience while offering retailers effective protection for this typically "difficult to protect" category.

One of the most theft-prone items in today's retail environment is footwear, particularly for retailers in self-service formats such as discounters, mass merchants and hypermarkets. Loss prevention is a key factor in this industry -- especially the theft of designer label shoes. According to the latest report from the Global Retail Theft Barometer (GRTB), shrink is on the rise across the globe, due to an increase in organized crime and economic factors. Footwear is listed as one of the top frequently stolen items, given their high price and ease of resell.

Many current anti-theft footwear solutions are clumsy, conspicuous or impede the process of trying on shoes, disrupting the shopper's buying experience. Retailers are constantly struggling to strike a balance between protecting and openly merchandising footwear while providing an easy and comfortable way to decide about the fit and style in order to make the right purchase. With a shopper-friendly design, Tyco's next-gen hard tag addresses the needs of this large, un-served market in helping retailers go beyond previous ineffective tagging solutions to safeguard their latest shoe styles and satisfy customer demand.

As fashion and technology are changing at an accelerated pace, retailers need to move in lock step. Winners, a division of The TJX Companies, Inc. -- the world's largest off-price retailer of apparel and home fashions -- operates over 200 stores in Canada. Winners is constantly looking for a unique combination of high quality, great price, hot trends and respected brand names to give their customers the best overall value.

"Every day, we're meeting high customer demand for the latest designer brands at a great value," said Ron Owczar, vice president of loss prevention, TJX Canada. "Ladies fashion footwear has traditionally been a difficult category to protect without affecting the overall shopper experience. To help us solve this challenge, we needed a different type of anti-theft solution that was effective and didn't impact merchandising."

With this expanded footwear protection, retailers can now get the same trusted genuine Sensormatic technology to help lower shrink, deliver an enjoyable in-store experience and increase overall profitability -- in a completely new category of footwear.

"With Tyco's innovative anti-theft footwear tag, our discriminating shoppers can enjoy a comfortable fit and appealing view of the shoe before they buy. Now we're realizing a significant reduction in shrink while preserving the Winners customer experience," continued Owczar.

Key retailer benefits:
  • Footwear preservation - Secures footwear category previously unprotected while preserving merchandise integrity
  • Customer experience - Does not interfere with customer experience trying on the shoe
  • Defeat resistance - Cannot be removed by hand with ease
  • Ease of use - Can be applied and removed with minimal effort
  • Reusable - May be used multiple times
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