More and more retailers are talking about "customer centricity" as a new management framework that allows them to build stronger relationships with customers by better understanding their behaviors and anticipating their needs. But many of them have very different perspectives about what customer centricity means, and these definitions are often quite contradictory.
Peter Fader, professor of marketing at The Wharton School of the University of Pennsylvania, will discuss the importance of customer centricity and explain what retail executives need to know about it during his general session on Thursday, June 20 at the 2013 Retail Executive Summit. Fader will begin with historical background to help attendees understand the evolving shift away from traditional product centric thinking, then focus on the definition and nature of customer centricity and dive into its key elements and how to successfully implement it.
The twelfth annual Retail Executive Summit will be held June 19 – 21, 2013 at the Grand Del Mar in Del Mar, California. RES engages high-level retailers with thought-provoking keynote sessions and a series of concurrent workshops as well as intimate networking opportunities where retailers enjoy an ideal environment for sharing ideas and experiences with their peers.