Under Armour Continues Innovation Focus With Centric 8 Deployment

Under Armour, Inc. has deployed Centric Software, Inc. to provide product lifecycle management (PLM) software to guide the product creation process from planning through release. More than 1,000 Under Armour employees in footwear, apparel and equipment will use the complete Centric 8 PLM software, including all mobile applications. Centric PLM for retail apparel, footwear, luxury and consumer goods helps outdoor equipment, apparel and footwear makers speed product development, improve costs and increase market responsiveness. The Centric 8 PLM platform will enable Under Armour to continue to focus on product innovation.

"Under Armour selected Centric for its team expertise and revolutionary product roadmap, including the development of mobile applications," said Kip Fulks, president of footwear and innovation, Under Armour. "As a global growth company, our brand needs a cutting-edge PLM partner that can continue to elevate and adapt as new initiatives and strategies are implemented."

"Under Armour and Centric have a level of commitment and partnership that goes beyond software installation, from a shared vision and collaboration in technology to a passion for product development and performance," said Chris Groves, president and CEO, Centric.
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