Under Armour Deploys Video Analytics to Boost Sales

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Under Armour Deploys Video Analytics to Boost Sales

07/21/2009
Under Armour uses ADT's Sensormatic Overhead People Counting sensor platform to help improve profits and reduce operational costs. Under Armour uses Sensormatic Overhead People Counting from ADT to distinguish between incoming and outgoing shopper traffic, count side-by-side traffic and track multiple people simultaneously.

Comparing people counting information to sales transaction data allows the retailer to calculate the rate of sales per customer visit. Sensors detect and count the number of shoppers entering and leaving a store, placing a time stamp on each count to provide detailed reports highlighting data the retailer decides is important to track. This data can be merged with time and attendance systems to ensure the store is properly staffed to meet customer demand during the busiest times. Additionally the data allows Under Armour to measure the effectiveness of advertisements and promotional activity. This valuable operational information provides retailers with added return on investment from their loss prevention and security solutions.

"The Sensormatic Overhead People Counting platform from ADT has enabled us to identify important customer trends such as peak shopping hours, traffic counts, sales conversion ratios, tracking and trending sales per staff member and department as well as help measure advertising effectiveness," says Frank Albany, director of loss prevention, Under Armour. "Its built-in analytics and advanced data capture technology helped us improve store layouts and reduce theft by measuring and evaluating our labor efficiencies, ultimately to drive sales."