Under Armour Opens Digital HQ

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Under Armour Opens Digital HQ

By Nicole Giannopoulos - 03/11/2015
Downtown Austin, Texas has a new digital development with the opening of Under Armour's first-ever Connected Fitness digital headquarters. Located in a commercial development near the restored City of Austin Power Plant, the office employs more than 100 industry-leading engineers, data scientists, designers, and product innovators in digital health, fitness, and sports and is expected to grow substantially by the end of the year. The Under Armour Connected Fitness platform powers the world's largest digital health and fitness community through a suite of applications, including UA Record, MapMyFitness, Endomondo and MyFitnessPal.
 
The only office in the brand's history solely dedicated to digital innovation, the Connected Fitness office is more than 35,000 square feet, and occupies the second floor of the adjacent building to the City of Austin Power Plant. The five acres surrounding the office are being transformed into a mixed-use urban oasis featuring:
  • 1.5 acres of public open space and a plaza
  • a 30-story residential tower
  • 33,000 square feet of retail space.
 
The team will focus on building the company's digital products, with the mission to make all athletes better by providing the tools they need to train, perform and live. The product suite was strengthened with the MapMyFitness acquisition in 2013, and solidified with the recent additions of Endomondo and MyFitnessPal. Collectively, Under Armour has a digital community of more than 120 million unique members worldwide.
 
"In the last six months we more than doubled the size of our Connected Fitness team. Our brand's trajectory in the digital space is unprecedented, and we're building the most equipped and talented team to deliver products that will change lives everywhere through health and fitness technology," said Robin Thurston, chief digital officer of Under Armour. "The talent we have secured and on-boarded is monumental, and our Connected Fitness team is poised to advance the entire landscape of the technology industry."
 
There will be a notable dedication to health and fitness in the new space, with perks including a spin boardroom; in-office bike storage and repair stations; treadmill desks; a fitness recreation room; men's and women's locker rooms, complete with showers; and a stocked kitchen full of healthy food options. Located one block north of the Lady Bird Johnson Trail, the office provides employees with direct access to running and cycling paths.