The retailer of the future does not define customers by the channels they shop in, or the devices they use. The retailer of the future simply considers them as touch-points that offer new opportunities for converting customer service into sales.
With unified commerce merging disparate front-end and back-end systems into a single platform, technology is no longer a standalone, separate entity. Instead it melds effortlessly into the retailer’s business foundation, providing an agile system for delivering insightful, efficient service at every touchpoint.
Download this eBook from Hitachi Solutions and find out how.