Updated BlueCherry B2B eCommerce Simplifies Wholesale Buying

CGS recently updated its BlueCherry® B2B eCommerce solution (formerly Threadvine®) with market-leading features.

BlueCherry B2B eCommerce speeds and simplifies the entire wholesale sales process through a private marketplace. Wholesalers and brands ranging from apparel and jewelry to sporting goods and home furnishings can visually engage retail buyers, promote products, select assortments and receive confirmed orders on any device, anywhere, any time.

With a proven enterprise-level feature set, BlueCherry B2B eCommerce helps companies build stronger, more effective sales relationships, bringing sales teams and buyers even closer. Over 4,000 retail buyers currently use the solution and benefit from the convenience and time-savings of viewing products, checking availability, placing orders and getting order updates in a fraction of the traditional time and cost.

In response to the consumer lifestyle industry's trend toward embracing digital B2B eCommerce platforms—a market whereby predicted B2B eCommerce spend is expected to hit $780 billion in 2015 according to Frost and Sullivan—BlueCherry B2B eCommerce has debuted new features including multi-lingual, multi-currency capabilities. Over the next 6 to 8 months, additional sales reporting features will include further visibility over available inventory, best sellers and same season prior year comparisons by customer and style attributes. A media repository and functionality will also be added including videos, press, product training and media.

In addition to becoming available within the BlueCherry Enterprise Suite, BlueCherry B2B eCommerce will continue to be sold as stand-alone solution or integrated with other ERP systems.

"B2B buying and selling processes have historically centered on tradeshows, market events and face-to-face meetings, but today's business environment demands more efficient and cost effective buyer-seller interactions," said Paul Magel, president of the Business Applications Group at CGS. "These new updates and features to the BlueCherry B2B eCommerce solution will provide our clients with the tools they need to compete and succeed in a challenging global marketplace."
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