Vera Bradley to Leverage Impact Analytics to Optimize Omnichannel Decisions

Liz Dominguez
Managing Editor
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Vera Bradley

Vera Bradley, producer of bags, luggage, backpacks and other goods, has partnered with Impact Analytics to elevate its planning, assortment and allocation processes. 

Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics for improving revenue and profitability.

[See also: RIS CIO of the Year 2021: Vera Bradley's Adam Fox]

Previously relying on manual operations, the brand was looking for a scalable solution that could leverage AI and data-driven insights to automate and simplify its processes.

"Impact Analytics' unified solution will help enhance decision making,” said Daren Hull, Vera Bradley brand president. “By leveraging machine learning, our teams will be able to uncover opportunities that traditionally were a challenge to find, opportunities that can make a bottom-line impact." 

During the evaluation process, Vera Bradley’s VP of Planning Dave Farrell said Impact Analytics stood out as innovative and “brings a wealth of data science and retail knowledge to the table for a successful implementation. 

“We believe their integrated solutions will provide improved efficiencies and enhance our technology capabilities at Vera Bradley," added Farrell

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