Vera Bradley Measures U.S. Store Analytics with ShopperTrak

To improve the customer experience and profitability, Vera Bradley will deploy ShopperTrak , a provider of consumer behavior insights and location-based analytics, across its new U.S. stores as well as across all corporate stores in the upcoming year.
"Finding a vendor who could provide data and insights with integrity was key," said Sara Lauer, director of multichannel sales operations for Vera Bradley. "With ShopperTrak, we're able to better understand how to serve our customers and provide them with the absolute best in-store experience possible. this must all be done while staying true to our brand – everything we do is to better serve her and be a girl's best friend."
The retailer will leverage ShopperTrak's Perimeter Analytics for a variety of purposes, including predicting its labor model, understanding peak times for stores and creating a reliable, global platform for consistent data reporting. "Not only with ShopperTrak's services allow us to provide top-notch service to our customers, but we'll gain insights to improve our effectiveness," added Karen Peters, EVP of retail and wholesale sales for Vera Bradley.
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