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05/12/2021

Vera Bradley Taps thredUP For Resale Plan

Jamie Grill-Goodman
Senior Editor
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a store in a brick building

Vera Bradley has tapped ThredUp to power its resale plans through ThredUp’s Resale-as-a-Service (RaaS).

Vera Bradley will offer thredUP Clean Out Kits to their customers online and in-store. Customers fill their Clean Out Kits with apparel, shoes, and accessories and ship them to thredUP for free. thredUP will then pay the seller for re-sellable items in the form of a Vera Bradley gift card. Vera Bradley pays a platform fee to license RaaS technology, software, and logistics.

Vera Bradley joins other retailers that rely on RaaS to power customized, scalable resale experiences, including GAP, Madewell, and Reformation.

"As consumers start dressing up and traveling again, they are looking to refresh their wardrobes. We're thrilled to power an easy and sustainable way for shoppers to earn credit towards Vera Bradley's vibrant patterns and travel bags," said Pooja Sethi, thredUP's SVP of RaaS and Retail Partnerships.

The Vera Bradley resale experience is timely for the many consumers planning to travel, socialize or get back to work and school again soon. New data from thredUP's upcoming 2021 Resale Report conducted with GlobalData finds 80% of U.S. consumers (266 million people) plan to refresh their closets once the pandemic is over, either purging items they no longer want or buying items. 159.4 million U.S. consumers plan to get rid of clothing after the pandemic is over, while 155.9 million U.S. consumers plan to buy items after the pandemic is over. 

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