Advertisement
07/17/2020

ViewSpot Retail Platform Notifies When Display Devices Need Sanitizing

Lisa Johnston
Managing Editor
Lisa Johnston profile picture

Smith Micro Software’s ViewSpot retail platform will now facilitate contactless interactions between consumers and in-store mobile devices on display, as high-tech safety precautions become part of retail’s new playbook.

By leveraging facial detection capabilities available on smartphones and tablets, ViewSpot enables touch-free device interactions that provide pricing and other device information to customers. They also display on-screen sanitization notifications, intended to provide reassurance to consumers about the store’s safety precautions.

When a consumer is facing a device, ViewSpot’s touchless dynamic pricing functionality can launch on-device promotional content, even if the consumer is wearing a mask.

The demo devices will also display sanitization status notifications until they’re cleaned; once cleaned, retail associates must manually re-enable the sanitization notification on each device. The two-step process is designed to provide extra precautions for both retailers and consumers.

“Our company prides itself on developing the latest technology software solutions for both consumers and wireless carriers, and as the world of experiential retail marketing adapts to current events, it’s our job as the industry leader to respond with a solution,” said William W. Smith, Jr., president and CEO of Smith Micro, in a statement. “This new software functionality will help to minimize physical contact with in-store devices, while providing retail customers with the cellular product information they are looking for and our wireless carriers the valuable data they need to better serve their customers.”

  • Bed Bath & Beyond Adds New Merchandise, Finance Leaders

    Bed Bath & Beyond continued strengthening its leadership team with a pair of new hires, including a new general merchandise manager.
    a couple of people posing for the camera
  • Whole Foods Market Makes Changes to Technology and Merchandising Teams

    Whole Foods Market (WFM) is making changes to its corporate technology, merchandising and operations, and team member services teams. Learn how it hopes these moves will help it sustain its recent growth.
    a store front at day
  • Macy’s Unveils Plans for Herald Square Flagship Location

    Macy's has revealed its vision for its flagship Herald Square store, including a $235 million investment and plans to transform Herald Square & Broadway Plaza into a car-free pedestrian-friendly urban space for New Yorkers and visitors to gather.
    a group of people walking on a city street