Virtual Dressing Room Makes a Fashion Statement

A virtual dressing room that gives customers the ability to "virtually touch, feel, and experience" merchandise has been launched on ABCFamily.com. ABC teamed up with IBM Business partner,  My Virtual Model, to create a place where fans of the ABC Family show "Ruby and the Rockits" can try on different fashion looks based on JCPTeens 2009 collection. IBM provides the infrastructure that helps scale My Virtual Model's technology to JC Penny's entire catalog of products, expanding the virtual shopping experience for a new generation of shoppers that are making a fashion statement online while interacting with their favorite TV shows.