Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.
“We felt the ability to interact on a mobile device with a bag and see it in a real environment would be the next wave of what customers would want to see and would really resonate with our customers," says Seahorn.
Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.
Thanks to artificial intelligence and virtual reality, confidently shopping online is possible for consumers. Find out how to adapt the online experience to include sensory experiences that consumers crave.
Ulta is tapping into tech to provide an omnichannel experience that brings shopping in its brick and mortar stores to the online space. Get a first look at how Ulta is bringing the physical store to life digitally.
VR is poised to make a big splash in retail for years to come, but few retailers have been able to find a practical application for the emerging technology. Discover the real-world use case Walmart has discovered.