Virtual Reality

Preparing for the Future of IT: Trends and Takeaways From Infosys’ Parag Jain
Jain uncovers some of the most standout trends in the IT evolution, identifying the industry’s state of readiness, the opportunities that still exist (and where leadership should invest additional resources), and other takeaways executives should have on their radar.
Alo Yoga Leverages VR and Streaming for Immersive Digital Shopping Experience
Alo Yoga's new virtual store is looking to immerse consumers. Learn how.

Augmented Reality
How NFT Gamification Can Impact Customer Experiences in the Retail Industry in 2023
Here are some of the creative concepts brands enacted that are paving the way for NFT gamification in the retail industry.
Virtual Reality
3 Reasons Fashion Brands Should Be Interested in the Metaverse
Even though the metaverse market has grown exponentially in recent years, most retailers are still trying to grasp just how to utilize this technology in the most practical (and profitable) way. See how the tech is being used.
Virtual Reality
H&M Gamifies Circular Fashion With Metaverse-Like Experience on Roblox
H&M is the latest retailer to put a metaverse spin on gamified consumer experiences, launching H&M Loooptopia on the Roblox platform. Learn about this new world.
E-Commerce
5 Retail Trends to Watch in 2023
Justin Honaman head, worldwide consumer products at Amazon Web Services, shares five retail trends to consider in 2023.
Virtual Reality
The Metaverse: A Phygital World of Customer Service and Satisfaction
The future of retail is interactive and immersive — a unified experience of the physical and digital in the metaverse. Learn more.
Virtual Reality
How the Metaverse Can be an Extension of Your Consumer or Retail Brand
There’s not a one-size-fits-all solution to moving into the metaverse. Here are some use cases to consider as you build your brand’s metaverse strategies.
Augmented Reality
Lowe’s Embraces the Power of Digital Twins
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
Virtual Reality
Walmart Jumps Into Immersive Experiences With Metaverse Project
Walmart is the latest company to leverage Roblox, announcing two new experiences on the virtual reality platform: Walmart Land and Walmart Universe of Play. Learn more.
In Store Experience
JCPenney Beauty Preps for Nationwide Rollout
Following the initial introduction of JCPenney Beauty in fall 2021, the company is preparing for a nationwide, in-store rollout. Learn about the company's focus on inclusivity.
Personalization
Walmart’s Virtual Try-On Gets Personalization Boost
First we got Choose My Model, and now Walmart is expanding its virtual try-on capabilities by zoning in on personalization with Be Your Own Model. Get the details.
Virtual Reality
Bloomingdale’s Celebrates 150 Years With New Virtual Store
Bloomingdale’s is jumping into experiential store models with a new virtual store in celebration of its 150-year anniversary. Learn more.
Customer Engagement
Taco Bell Takes Weddings to the Metaverse
One bride will be saying “yes” to the virtual dress soon – Taco Bell is kicking off a contest to award a Web 3.0 wedding. Get the details.