Virtual Reality

Lowe’s Embraces the Power of Digital Twins
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
Walmart Jumps Into Immersive Experiences With Metaverse Project
Walmart is the latest company to leverage Roblox, announcing two new experiences on the virtual reality platform: Walmart Land and Walmart Universe of Play. Learn more.

Personalization
Walmart’s Virtual Try-On Gets Personalization Boost
First we got Choose My Model, and now Walmart is expanding its virtual try-on capabilities by zoning in on personalization with Be Your Own Model. Get the details.
In Store Experience
JCPenney Beauty Preps for Nationwide Rollout
Following the initial introduction of JCPenney Beauty in fall 2021, the company is preparing for a nationwide, in-store rollout. Learn about the company's focus on inclusivity.
Virtual Reality
Bloomingdale’s Celebrates 150 Years With New Virtual Store
Bloomingdale’s is jumping into experiential store models with a new virtual store in celebration of its 150-year anniversary. Learn more.
Customer Engagement
Taco Bell Takes Weddings to the Metaverse
One bride will be saying “yes” to the virtual dress soon – Taco Bell is kicking off a contest to award a Web 3.0 wedding. Get the details.
Digital Transformation
IoT Is Changing Retail: 5 Trends You Should Leverage In 2022
If you’re looking to leverage some of the latest IoT trends in your retail business, there are five key trends to note that are disrupting the retail industry in exciting ways. Explore them now.
Digital Transformation
Ulta Beauty’s New Prisma Ventures to Tap Into Power of Emerging Tech
The company has launched its own digital innovation fund, Prima Ventures, which will invest $20 million in emerging tech startups that are looking to reshape the future of online and in-store experiences. Learn more.
Virtual Reality
DICK’S Sporting Goods Enters the Metaverse
DICK’S Sporting Goods has entered the Metaverse just in time for back-to-school season. Learn what the experience entails.
Customer Experience
Customer-Centricity and How We’ll Get There in 2022
Here are four areas where we see room for customer-centric ecommerce improvements and innovation in the year ahead.
Virtual Reality
Lowe’s Looking to Build in the Metaverse, Launches Virtual Shopping and NFT Experiences
Via Lowe’s Open Builder, a new asset hub that will be available to all creators, builders can download more than 500 3D product assets that mimic items from real-world shelves. Learn more.
Augmented Reality
Walmart’s App Gets Augmented Reality Revamp
One of the new offering leans on haptic feedback, which stops items from being placed outside the boundaries of a room to ensure the 3D model accurately reflects how furniture will fit in a space. Learn more.
Digital Commerce
RIS Tries Amazon Fashion Virtual Shoe Try-On
Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. RIS tries it out and gives you the details.
Customer Engagement
$5M Gift Will Help Establish Virtual Reality Learning Lab at UArizona
A $5 million gift from Terry and Tina Lundgren will fuel innovative research and student opportunities in business, retail and consumer sciences at the University of Arizona. Get the details.

A collection of news, articles and other featured content about Virtual Reality.