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Virtual Reality

A collection of news, articles and other featured content about Virtual Reality.

Exclusive: eBags Harnesses Augmented Reality for Better Customer Experiences During COVID-19

Online travel bags and accessories retailer eBags has had its finger on the pulse of technology for the last 22 years, a trait that has proven especially helpful during the COVID-19 pandemic.

Nielsen's New Data Solutions Leverage VR and AR

Nielsen is now offering a suite of solutions using gaming technologies to help retailers transform their in-store operations.

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.

Celerant Technology has launched a new online platform for multi-store retailers that virtualizes their physical stores. Learn more.

Thanks to artificial intelligence and virtual reality, confidently shopping online is possible for consumers. Find out how to adapt the online experience to include sensory experiences that consumers crave.

Ulta is tapping into tech to provide an omnichannel experience that brings shopping in its brick and mortar stores to the online space. Get a first look at how Ulta is bringing the physical store to life digitally.

VR is poised to make a big splash in retail for years to come, but few retailers have been able to find a practical application for the emerging technology. Discover the real-world use case Walmart has discovered.

Shoppers want convenience and a personalized experience, and they are taking note of which brands are going “all-in” on technology. 

Consumer reviews of more than 40 of the most popular e-commerce sites were examined, resulting in some surprising findings. See which retailers racked up the most negative reviews and joined Urban Outfitters and Foot Locker at the bottom of the list.

Read on to find out how it is changing the way brands now develop new solutions!

Last week RIS had the honor of handing out the first annual Retail CIO of the Year Awards to five talented executives for helping guide their organizations through one of the toughest business environments in decades. During these challenging times it was the retail CIO’s job to help organizations stay productive, profitable and relevant to shoppers. Here are the five elite winners for 2011.

Rebecca Minkoff debuts a virtual fitting room app during New York Fashion Week to make virtually trying on runway styles a breeze. 

Build better holiday experiences with virtual assistant solutions.

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