Virtual Reality

3 Big Moves Retailers Must Make to Keep Up With the ‘Big-Box Boom’

People still want to one-stop shop, and click-and-collect options remain popular, but more consumers are now willing to go inside stores. So, how can retailers blend in-store and online channels to better accommodate the “on demand” shopper mindset?
Meijer Teams For Virtual Tailgating

Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.

DIY Market Is Ripe for Virtual Engagement Tools

Today’s consumers have adapted to digital, but they may not realize the breadth of capabilities for better engagement with the product brand or retailer, using their own existing smartphone or tablet.
5 Smart Store Technologies Transforming Retail Experiences

Learn the smart store enhancements retailers can use to address each of the common customer pain points and transform shopping from a task to a treat.
Burberry Opens Virtual Version of Its Flagship

Burberry has opened a shopable digital version of one of its flagship stores. Take a look at the interactive virtual replica.
Will the Future of Grocery Be Augmented or Virtual?

Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.
Walgreens Tapping 5G to Future-Proof Stores

Walgreens Boots Alliance and Verizon Business have partnered to power enhanced digital customer experiences at more than 9,000 Walgreens and Duane Reade stores nationwide.
Exclusive: eBags Harnesses Augmented Reality for Better Customer Experiences During COVID-19

“We felt the ability to interact on a mobile device with a bag and see it in a real environment would be the next wave of what customers would want to see and would really resonate with our customers," says Seahorn.
Nielsen's New Data Solutions Leverage VR and AR

Nielsen is now offering a suite of solutions using gaming technologies to help retailers transform their in-store operations.
The Tech Ulta Beauty & Sephora are Banking on to Reimagine the Beauty Industry

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.
Celerant Brings Virtual Stores to Reality

Celerant Technology has launched a new online platform for multi-store retailers that virtualizes their physical stores. Learn more.
Shopping Online With Confidence is Possible

Thanks to artificial intelligence and virtual reality, confidently shopping online is possible for consumers. Find out how to adapt the online experience to include sensory experiences that consumers crave.
First Look: Ulta Beauty’s New Virtual Store Tour

Ulta is tapping into tech to provide an omnichannel experience that brings shopping in its brick and mortar stores to the online space. Get a first look at how Ulta is bringing the physical store to life digitally.
Walmart Finds a Use for Virtual Reality

VR is poised to make a big splash in retail for years to come, but few retailers have been able to find a practical application for the emerging technology. Discover the real-world use case Walmart has discovered.

A collection of news, articles and other featured content about Virtual Reality.