Virtual Reality

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Virtual Reality

A collection of news, articles and other featured content about Virtual Reality.

Ulta is tapping into tech to provide an omnichannel experience that brings shopping in its brick and mortar stores to the online space. Get a first look at how Ulta is bringing the physical store to life digitally.

Thanks to artificial intelligence and virtual reality, confidently shopping online is possible for consumers. Find out how to adapt the online experience to include sensory experiences that consumers crave.

VR is poised to make a big splash in retail for years to come, but few retailers have been able to find a practical application for the emerging technology. Discover the real-world use case Walmart has discovered.

Shoppers want convenience and a personalized experience, and they are taking note of which brands are going “all-in” on technology. 

Retailers often use virtual reality (VR) and artificial intelligence (AI) to attract shoppers, but do any benefits make it worthwhile for the stores to offer on-site experiences?

Consumer reviews of more than 40 of the most popular e-commerce sites were examined, resulting in some surprising findings. See which retailers racked up the most negative reviews and joined Urban Outfitters and Foot Locker at the bottom of the list.

One of the goals of marketers is to get customers to take an action, which could be as simple as recommending a product or talking positively about a company on Yelp.

RIS News recently had the pleasure of recognizing Michael Relich, COO of Crate and Barrel , for his contribution to retail by naming him to our "Top 10 Movers and Shakers in Retail." The following is the exclusive Q&A obtained for the article.

NRF's annual expo is called the Big Show for a reason, no matter how hard you try you just can't see it all. Check out the news, trends and sessions that were all the rage at this year's show and catch up on what you might have missed.

L’Occitane's new experiential concept store is pushing the boundaries of the customer experience, and using retail technology to do it. Get a peek inside the beauty retailer's new Fifth Avenue, New York City location.

From virtual reality (VR) headsets to a new suite of mobile apps, Walmart is upping its modernizing workforce management and training for employees. Learn the details of the latest retail tech Walmart is rolling out in stores across the country.

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