Virtual Reality

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Virtual Reality

A collection of news, articles and other featured content about Virtual Reality.

Macy’s is rolling out its VR furniture experience nationwide and adding an augmented reality option to its App. Get the details on the retail tech that has increased Macy’s sales by more than 60%.

From virtual reality (VR) headsets to a new suite of mobile apps, Walmart is upping its modernizing workforce management and training for employees. Learn the details of the latest retail tech Walmart is rolling out in stores across the country.

L’Occitane's new experiential concept store is pushing the boundaries of the customer experience, and using retail technology to do it. Get a peek inside the beauty retailer's new Fifth Avenue, New York City location.

An executive’s guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

With the addition of 3D Virtual Shopping Tour and Buy the Room, Walmart hopes to make browsing and shopping for home items online even easier.

At RES 2018, retail insider Sterling Hawkins will explore the growing importance of storytelling and experience in retail success and the role virtual and augmented reality play in becoming truly customer centric.

While top retailers are adding augmented reality to improve shopping for furniture, Macy's is also adding a virtual reality experience. Find out how this department store will bring this pilot concept to more stores this year.

Consumer reviews of more than 40 of the most popular e-commerce sites were examined, resulting in some surprising findings. See which retailers racked up the most negative reviews and joined Urban Outfitters and Foot Locker at the bottom of the list.

As everyone clamors to predict what the future of shopping will look like, Walmart is placing bets on "virtual." Learn the details of the latest acquisition by Walmart's tech incubator Store No 8.

RIS News recently had the pleasure of recognizing Michael Relich, COO of Crate and Barrel , for his contribution to retail by naming him to our "Top 10 Movers and Shakers in Retail." The following is the exclusive Q&A obtained for the article.

What new insights can your marketing team glean from understanding the behavior of your customers in virtual and augmented reality?

NRF's annual expo is called the Big Show for a reason, no matter how hard you try you just can't see it all. Check out the news, trends and sessions that were all the rage at this year's show and catch up on what you might have missed.

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