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Virtual Reality

A collection of news, articles and other featured content about Virtual Reality.

VR is poised to make a big splash in retail for years to come, but few retailers have been able to find a practical application for the emerging technology. Discover the real-world use case Walmart has discovered.

Shoppers want convenience and a personalized experience, and they are taking note of which brands are going “all-in” on technology. 

Retailers often use virtual reality (VR) and artificial intelligence (AI) to attract shoppers, but do any benefits make it worthwhile for the stores to offer on-site experiences?

One of the goals of marketers is to get customers to take an action, which could be as simple as recommending a product or talking positively about a company on Yelp.

Consumer reviews of more than 40 of the most popular e-commerce sites were examined, resulting in some surprising findings. See which retailers racked up the most negative reviews and joined Urban Outfitters and Foot Locker at the bottom of the list.

RIS News recently had the pleasure of recognizing Michael Relich, COO of Crate and Barrel , for his contribution to retail by naming him to our "Top 10 Movers and Shakers in Retail." The following is the exclusive Q&A obtained for the article.

Macy’s is rolling out its VR furniture experience nationwide and adding an augmented reality option to its App. Get the details on the retail tech that has increased Macy’s sales by more than 60%.

L’Occitane's new experiential concept store is pushing the boundaries of the customer experience, and using retail technology to do it. Get a peek inside the beauty retailer's new Fifth Avenue, New York City location.

NRF's annual expo is called the Big Show for a reason, no matter how hard you try you just can't see it all. Check out the news, trends and sessions that were all the rage at this year's show and catch up on what you might have missed.

From virtual reality (VR) headsets to a new suite of mobile apps, Walmart is upping its modernizing workforce management and training for employees. Learn the details of the latest retail tech Walmart is rolling out in stores across the country.

Don't miss the details on Walmart's new tech incubator that will focus in on the areas of robotics, virtual reality, and artificial intelligence.

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