Is Virtual Reality the Next Frontier for E-Commerce Consumer Analytics?


What new insights can your marketing team glean from understanding the behavior of your customers in virtual and augmented reality? Exploring this cutting-edge subject,  Eduardo Siman, Director of IT, Intradeco, Inc. will present "Virtual Reality – The Next Frontier for E-Commerce Consumer Analytics" on Thursday, April 26, 2018 at the 5th annual Retail and Consumer Goods Analytics Summit in Chicago.

Attend this forward-thinking session to learn how to gather and analyze data from immersive e-commerce experiences. Siman will explore how to make better branding decisions based on gaze, movement, and controller click data from your customers as they interact with your products in immersive experiences in 3D, virtual and augmented reality.

Siman is a technology- and future-obsessed IT leader with a passion for VR/AR, data visualization, Blockchain, machine learning, big data and going to Mars. He is the director of information technology at Intradeco Apparel, a leading apparel manufacturer. In this role, Eduardo is in charge of all strategic IT initiatives across the enterprise, including: data visualization, business intelligence, software development, cybersecurity, and cloud migration.

Siman is also one of the original Angel Investors in Virtualitics - the first platform to merge Artificial Intelligence, Big Data and Virtual/Augmented Reality. He is a tech blogger and VR evangelist, who has been recognized as a top 100 influencer in the areas of augmented reality and big data. He serves as co-president of the Miami Chapter of the Virtual Reality Augmented Reality Association.

Prior to Intradeco, Eduardo held multiple positions in the technology and financial sectors. He worked as a private banker for Goldman Sachs in both New York and Miami and as a senior consultant for Deloitte Consulting, where his primary client was the US Department of Defense.

The 2018 Retail and Consumer Goods Analytics Summit will be held April 25-27 at The Drake Hotel, Chicago, Illinois. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.

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