The company has launched its own digital innovation fund, Prima Ventures, which will invest $20 million in emerging tech startups that are looking to reshape the future of online and in-store experiences. Learn more.
One of the new offering leans on haptic feedback, which stops items from being placed outside the boundaries of a room to ensure the 3D model accurately reflects how furniture will fit in a space. Learn more.
People still want to one-stop shop, and click-and-collect options remain popular, but more consumers are now willing to go inside stores. So, how can retailers blend in-store and online channels to better accommodate the “on demand” shopper mindset?
Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.
“We felt the ability to interact on a mobile device with a bag and see it in a real environment would be the next wave of what customers would want to see and would really resonate with our customers," says Seahorn.
Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.
Thanks to artificial intelligence and virtual reality, confidently shopping online is possible for consumers. Find out how to adapt the online experience to include sensory experiences that consumers crave.