What is the metaverse? There’s no hard and fast rule as it is a technology and concept that is largely still in development, particularly within the retail industry, but RIS is committed to nailing down and outlining a metaverse-focused strategy.
As the industry continues to see retailers testing new customer engagement tactics in the virtual world, this week Taco Bell has revealed the results of its metaverse wedding contest and men’s underwear brand Saxx is opening a virtual store.
Jain uncovers some of the most standout trends in the IT evolution, identifying the industry’s state of readiness, the opportunities that still exist (and where leadership should invest additional resources), and other takeaways executives should have on their radar.
Even though the metaverse market has grown exponentially in recent years, most retailers are still trying to grasp just how to utilize this technology in the most practical (and profitable) way. See how the tech is being used.