Virtual Reality

Macy’s is dipping a toe into the metaverse with the launch of its digital fashion platform, mstylelab. Get the details.

The retail giant is pushing further into the virtual world, rolling out expanded online healthcare benefits for associates nationwide, while also implementing AR-powered make-up try-on features.

Walmart Discovered will spotlight 300-plus community creators through a nomination system – from digital fashion designers to experience developers – over the next four months.

Walmart’s no stranger to blending the lines of physical and virtual brand experiences, but the company’s just getting started, according to Walmart metaverse executive Thomas Kang. Amazon isn’t far behind either, recently introducing a virtual campus where consumers can explore and shop popular series and movies.

As part of its experimentation with metaverse-esque stores, Crocs is launching a new online experience based on its Jibbitz charm categories.

Value grocery retailer Aldi is building out its convenience offering, launching Aldi Express – a virtual store delivering products in as little as 30 minutes. 

The company has laid out its plans for expanding its House of Sport store models — an interactive layout that was first introduced in 2021.

What is the metaverse? There’s no hard and fast rule as it is a technology and concept that is largely still in development, particularly within the retail industry, but RIS is committed to nailing down and outlining a metaverse-focused strategy.