Vitamin Shoppe Names New CEO

Tim Denman
Editor in Chief
a man wearing a suit and tie
Sharon Leite is charged with leading Vitamin Shoppe's rebound.

Vitamin Shoppe has appointed Sharon M. Leite as chief executive officer, effective August 27. She will also become a member of the board of directors.

Commenting on the appointment, Alex Smith, chairman of the board, stated, "On behalf of the board of directors, we are excited to have such a talented executive as our new CEO. Sharon's broad experience and impressive track record makes her an ideal choice to lead both our turnaround and future growth."

Prior to joining The Vitamin Shoppe, Leite was the president of Godiva Chocolatier in North America. She led the business across all channels, including stores, e-commerce and wholesale. Prior to that, she was the president of Sally Beauty, US and Canada, an international specialty retailer and distributor of professional beauty products, with over 3,000 stores.

"I want to thank the board for this opportunity and look forward to working with the leadership team and all The Vitamin Shoppe Health Enthusiasts,” she said. “I share their passion for health and wellness and for providing customers with the best shopping experience." 

Leite spent close to a decade at Pier 1 Imports with her last position in 2016 as EVP of sales, customer experience, and real estate. Earlier in her career, she held various executive leadership roles at Bath and Body Works as well as various sales and operations positions with other prominent retailers including Gap, Inc., The Walt Disney Company and Express.

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