VTEX has announced a multi-year agreement with Amazon Web Services, Inc. (AWS) to create a new direct-to-consumer (DTC) solution that gives large enterprises — particularly global consumer packaged goods (CPG) brands — the ability to quickly and easily launch e-commerce sites and experiences to sell directly to consumers. The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies.
The new DTC Launchpad solution, powered by VTEX on AWS, will combine AWS machine learning services, including Amazon Forecast and Amazon Personalize, and VTEX ecommerce, marketplace, and order management capabilities with logistics and distribution operations provided through Amazon’s global Multi-Channel Fulfillment (MCF) to create an end-to-end DTC solution. MCF gives companies access to a world-class fulfillment network, operational expertise, and fast delivery for all orders — wherever they are placed. In this model, CPG companies can send products they sell through various channels, including their own DTC e-commerce sites, to Amazon fulfillment centers, where Amazon will then pick, pack, and ship those products to customers with fast delivery speeds. DTC Launchpad, which is available globally, will also integrate with Amazon Pay in the 16 countries where Amazon Pay is available to facilitate payment and purchases with registration-free checkout. As part of the collaboration agreement, AWS is able to sell DTC Launchpad to customers worldwide.
“VTEX’s mission is to help our customers do business anywhere, and leveraging AWS is fundamental to enable us to do so,” said Mariano Gomide, VTEX founder and co-CEO. “By extending and deepening our relationship with AWS to include Amazon’s expertise in global fulfillment and payment services, we’ll be able to transform our 20 years of experience in Latin America — the world’s most complex retail environment and fastest-growing ecommerce market — into a true knowledge-as-a-service solution. We already have a highly reliable transactional platform, and now we’ll use advanced services like machine learning to build algorithms that can capture front-end interactions and anticipate potential issues on the client-side. AWS’ deep portfolio of cloud services, as well as its global infrastructure, give us the ability to create innovative new offerings with the proven security and scalability our customers rely on to grow their direct-to-consumer businesses.”
“AWS has a long track record of helping the world’s leading enterprises accelerate their digital transformations to meet the changing needs of their customers,” said Greg Pearson, vice president of Worldwide Commercial Sales, Amazon Web Services, Inc. “By leveraging AWS’ unparalleled portfolio of services and Amazon’s fulfillment expertise, global CPG brands can easily launch and scale direct-to-consumer digital commerce experiences that drive brand loyalty, collect insights, and allow for rapid experimentation and innovation.”