Wacoal's New "ControlFreak" Collection Cinches Apples and Pears
Wacoal, the leading intimate apparel brand, unveils ControlFreak, a new revolutionary shapewear collection, that's specifically designed to accommodate a woman's unique proportions while being comfortable and supportive. Wacoal has spent years perfecting the fit for the upper half of the body, now with the launch of ControlFreak the brand takes a look at the lower half. ControlFreak will launch with two brief styles, Apple and Pear, on Wacoal-america.com and will retail for $38.00. ControlFreak will also be available at department stores and luxury retailer's nationwide.
ControlFreak aims to fill a gap in the market with a focus on women's unique figures and varying body types. The new collection provides more specialized and specific solutions with women's body types in mind – Apples or Pears.
Both styles aim to solve curvy fit and comfort challenges, while offering smoothing, control and support. The Apple brief is proportionally designed for a fuller waist and hips. It features panels to lift the rear, smooth the mid-section and gentle leg openings for comfort. The Pear brief is proportionally designed for fuller hips and rear. It has strategically placed tummy control, relaxed leg openings and panels to maximize curves.
Both styles aim to solve curvy fit and comfort challenges, while offering smoothing, control and support. The Apple brief is proportionally designed for a fuller waist and hips. It features panels to lift the rear, smooth the mid-section and gentle leg openings for comfort. The Pear brief is proportionally designed for fuller hips and rear. It has strategically placed tummy control, relaxed leg openings and panels to maximize curves.
"At Wacoal, we embrace curves and understand every woman has unique proportions," said Bob Vitale, executive vice president of marketing and sales for Wacoal America. "The new ControlFreak is designed to fit different body types and address fit and comfort challenges that many women experience currently. ControlFreak is unlike any other shapewear on the market and we can't wait to share this new collection with our consumers."
ControlFreak will be available in black, naturally nude and cappuccino in sizes S - XXL. Wacoal additionally offers a variety of shapewear styles from the contour camisole and hi-waist brief to long leg shaper and anti-cellulite iPant to fit your lifestyle and shapewear needs.