Wakefern Beefs Up Merchandising and Data Analytic Prowess

Wakefern Food Corp. is taking steps to improve its merchandising decision-making capabilities.

The grocery co-op has selected data science provider dunnhumby as its strategic platform for category management and merchandising. Dunnhumby’s technology will build upon Wakefern’s existing merchandising and data analytic capabilities to better prioritize consumer needs.

The partnership is expected to help Wakefern make merchandising decisions that enhance the shopping experience and drive engagement and growth across its 363 supermarkets, which fall under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners, among others.

Steve Henig, Wakefern chief customer officer, cited dunnhumby as a global industry leader in using data and insights to understand today’s customer needs and help retailers deliver the products and categories that meet those needs.

“Our customers remain our singular focus,” he said. “The tools and process that dunnhumby brings to the vendor relationship will allow us to increase product/service offerings delivering the best shopping experience our customers deserve.”