Unified Retail Media Approach Retailer-owned cooperative Wakefern Food Corp. is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored product and display retail media campaigns, online and in-app. This provides brands with the ability to leverage the technology across shopping modes to optimize campaigns for brands and enhance the shopping experience for customers.
The solution’s technology also increases ad relevancy and personalization for shoppers. Campaign analytics are included in the real-time reporting dashboards that CPG suppliers and advertisers can access.
Brands have the ability to quickly launch sponsored product campaigns and display media across desktop, mobile and in-app, leveraging the latest technology from one platform, using one robust, fully transparent, closed-loop, reporting dashboard.
“Our move to consolidate with CitrusAd not only makes advertising easier for our suppliers, it also sets brands up for continued success on our platforms. By strategically aligning sponsored search advertising efforts across our platforms, brands now have a unified, and integrated approach no matter which path the shopper prefers to take,” said Elizabeth Goodbread, director of digital commerce for Wakefern.
Wakefern’s cooperative members independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.