Walgreens and Rite Aid Valentine's Day Offers

Drug stores Walgreens and Rite Aid are reaching out to their fans via Facebook with Valentine's Day promotions that aim to drive in-store traffic and sales of Valentine's Day-related merchandise. In the process, the promotions also boost brand loyalty and build the retailers' customer database.

 

When fans click the "Play Cupid!" tab on Walgreens' Facebook page, they can click start to pair two friends together for the chance to receive a Valentine's Day-themed coupon. The first step asks fans to choose from multiple background scenes, and in the second step they can choose two Facebook friends and resize their photos to fit in face cut-outs in the background scene.

 

In the third step, the user can select from products available at Walgreens to suggest as a Valentine's gift to the two friends. In the final step, users can post the match to Facebook and tag the two selected friends in the photo. After posting, fans can receive a printable coupon, such as $5 off a fragrance.

 

Rite Aid is also offering a Valentine's Day coupon and more, including giving away a stay at the Hotel Hershey exclusively for its Facebook fans. Fans can enter the Sweet Escape Getaway Sweepstakes on Facebook first by solving a puzzle to receive a passcode. Once they receive the code, they can click to enter their name, address, e-mail and phone number. They can then share the puzzle with friends, and receive a $1 off coupon for Hershey chocolate.