Walgreens will participate in its first Localization Summit on May 13, a virtual showcase for diverse, local and regional businesses and entrepreneurs to share their retail offerings with the retailer’s merchants.
The virtual event, hosted by ECRM, provides local vendors with an opportunity to connect with Walgreens’ merchandising team to share their product and receive feedback, with the ultimate goal of being stocked on Walgreens shelves in their local areas.
“As America’s community pharmacy, Walgreens is continuously looking for ways to highlight and connect with the communities we serve in a deeper and bolder way,” said Kirk Hanselman, interim chief merchandising officer at Walgreens. “This event allows us to create a more meaningful and localized shopping experience by sourcing products from our customers’ neighborhoods that they know and love. We look forward to meeting the diverse group of business leaders and a successful event.”
The event will focus on products across grocery and household, apparel, beach, tourism and general merchandise, among others categories. It aims to bring local businesses from all 50 states, the District of Columbia and Puerto Rico to evaluate opportunities to build more locally relevant product offerings for the reatiler’s customers.
All sourcing and product submissions will be made through ECRM’s RangeMe product discovery and sourcing platform, with meetings conducted through ECRM’s Connect virtual meeting platform.