With Walgreens’ personalization programs, myWalgreens will evolve and develop as loyalty members use it.
Members of the new loyalty rewards will earn 5% Walgreens cash on private label products and 1% on all other qualifying purchases. Walgreens cash can be applied to future transactions and the 100 million existing loyalty members will have opportunity to convert their current points balance to Walgreens cash, while switching to the new program. Members who don't enroll in myWalgreens by January 31, 2021 will lose their existing points balance.
Walgreens will announce significant developments to the membership in the months ahead, but for now Gourlay said myWalgreens will be “heavily focused on health and wellbeing with content, service and offers specifically curated to each member.”
Additionally, Walgreens is now rolling out the ability for online or app orders to be ready for collection in as little as 30 minutes, through in-store, drive-through windows, or curbside pickup.
“This level of responsiveness is unprecedented in our sector and it redefines customer convenience, a real differentiator for us,” said Gourlay. “This demonstrated in a very practical ways some of the benefits of our work to update our infrastructure and to digitalize our business.