Walmart purchased Newput Corporation's Social Calendar products, services, website and Facebook app. The app currently has a total of 15 million users with approximately 400,000 active users per month.
Social Calendar allows users to get birthday, anniversary and holiday reminders by email and SMS, and to post personalized photo cards and other virtual greetings on friends' Facebook Walls on their birthdays. Users can also plan events among friends, get movie showtimes and integrate events into a public calendar.
The acquisition of Social Calendar is Walmart’s latest move to leverage social media. Last year, the retailer acquired companies such as Kosmix, OneRiot and Small Society. The first social shopping app from the company's new @WalmartLabs division was launched in December 2011. Shopycat allows Facebook users to find gifts for friends and family based on the interests posted on their profiles.
For related content: Walmart Buys iPhone App Developer Small Society, Walmart Launches First Shopping App