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10/11/2021

Walmart and Netflix Ink Deal

Discover how the mega retailer is teaming up with Netflix and its popular shows.
Jamie Grill-Goodman
Senior Editor
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Walmart and Netflix have teamed up on a new retail hub.

The new digital storefront, dubbed Netflix Hub at Walmart, is part of an exclusive deal that establishes Walmart as the Netflix destination for family entertainment experiences.

The Netflix Hub brings together some of Nexflix’s most popular shows, such as “Stranger Things,” “Nailed It,” and “Ada Twist, Scientist” into its first partnership with a national retailer. Products sold on the digital destination include music, apparel, toys and games, many of them exclusive items to Walmart.  Some exclusive products include a Stranger Things Bluetooth cassette player for $64.88 and an Ada Twist Cuddle Plush for $10.97. The retailer said Squid Game T-shirts are coming soon.

In addition to new products, customers will find exclusive experiences to engage with popular Netflix shows in innovative ways. Walmart said it will  soon launch a crowd-sourcing opportunity called Netflix Fan Select that will allow fans the opportunity to vote for merchandise they’d like to see from favored Netflix shows — and then Walmart merchants will bring them to life.