Walmart and Tasty Dish Out Mobile Recipe Shopping
In another boon for Walmart’s digital grocery business, customers can now directly purchase ingredients featured in BuzzFeed’s Tasty videos from their Walmart Online Grocery carts.
The shoppable recipes allow customers to add the entire ingredient list from a menu of 4,000 of Tasty videos right to their Walmart Online Grocery carts with one click. From there, they can place their order for pickup or have the groceries delivered to their homes.
Geo-specific capabilities to map a recipe’s ingredients to the products available at the closest Walmart location ensures that customers can access the exact items they need. Customers can swap items within the Tasty app based on their preferences.
“Finding that perfect recipe, creating a grocery list and finally getting to the store can keep any chef out of the kitchen,” said Janey Whiteside, chief customer officer, Walmart. “We’re excited to create a fun solution that feeds customers appetites to put time back in their busy schedules all while saving money with Walmart’s everyday low prices.”
Shoppable recipes is powered by the Northfork platform which seamlessly integrates Walmart’s website and app with Tasty’s recipe content.
From the Tasty iOS app, users are directed to the Walmart Grocery app or www.Walmart.com/Grocery, where they can view what’s in their cart, purchase the ingredients and schedule their curbside pickup or at-home delivery. Orders can be picked up or delivered as soon as the same day.
“From watching a mesmerizing Tasty video to cooking it in your own kitchen, the missing link is buying the ingredients,” said BuzzFeed’s CMO Ben Kaufman. “More than two-thirds of our audience have made a Tasty recipe and 90% of American live within ten miles of a Walmart store, so we’re excited to build upon our partnership with Walmart and provide a new feature that will solve the pain point of grocery shopping and make it even easier for our audience to cook their favorite Tasty recipes.”