Choose My Model is available on select items across its portfolio of brands like Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia, and The Pioneer Woman.
The company will also be adding national brands like Levi’s and Hanes on Walmart.com and Walmart Marketplace, continuing to expand in the coming months. Eligible brands and products will feature a prompt to select a model on the item page.
Watch a video of the new offering here:
During the initial announcement, Walmart stated that by leveraging Zeekit’s technology of real-time image processing, consumers would also be able to upload their own image to try on clothing virtually.
A Digital-First Strategy
Denise Incandela, EVP of Apparel and Private Brands for Walmart U.S. said the company is focused on expanding its assortment of quality, on-trend and accessible apparel and accessories, as well providing a personal connection between Walmart and its consumers.
“We have equally prioritized the introduction of new and innovative shopping experiences that make it easier to shop for clothes online,” she added. “With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping.
During a recent earnings call, Walmart U.S. president and CEO John Furner emphasized the importance of fostering digital relationships with both consumers and associates, especially as the company is leaning on a consumer-centric approach with consented, zero- and first-party customer data and engagement for 2022.
Improving sizing accuracy can have an even bigger impact than a streamlined shopping experience, reducing the number of returns a retailer sees to cut down on unnecessary costs and boost consumer loyalty.
Incandela stated Walmart is also working on launching a virtual try-on experience for women’s apparel. Both in-store and online, the company has been investing heavily in opportunities for “digital exploration.”
“With Zeekit’s visionary team, powered by the Walmart global technology platform in partnership with our fashion merchandising and e-commerce site merchandising organization, we have the incredible opportunity to revolutionize how our customers shop for clothes online,” she said.