Walmart Employs DIY Tool to Cut Research Spend
Walmart is moving to centralize its online research operations through a do-it-yourself online survey and reporting solution to reduce research spend for Walmart US. The solution, Decipher, will integrate customer feedback in a cost-effective way.
With this expansion, FocusVision is now supplying Walmart with ongoing qualitative research, quantitative research, and panel management capabilities. Through proprietary data visualization, real-time dashboard reports and 24-hour programming support, the solution will help research results be more widely articulated and understood within Walmart.
FocusVision claims its research capabilities power half of the Fortune 500 companies.
“We’re providing the tools and technology that enable Walmart to enhance their understanding of customers and how they engage across channels," said FocusVision President Zlatko Vucetic. "We’re also helping Walmart improve mobile research through Decipher, which is built to take on the complexity of survey programming in the mobile world.”