Walmart Finds Benefits in Pay with Cash Program
Walmart has begun to see the benefits since launching Pay with Cash, which allows customers to order on its website and pay at a store within 48 hours. The goal of the program is to get more shopping buying online while still visiting the physical store.
Joel Anderson, CEO of Walmart.com noted at a conference that Pay with Cash now accounts for almost 2% of all online orders, 30% of these customers are new to Walmart.com and the size of Pay with Cash orders is also 50% larger than the average online order.
Walmart launched the program in April to provide a means of shopping online for customers with limited access to credit. Anderson also noted that when Pay with Cash customers come into a Walmart store, approximately 40% of those shoppers end up paying by card or another form of non-cash payment which suggests that many Walmart shoppers are still reluctant to use credit and debit cards online.
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