Walmart Opens First E-Commerce Store in Japan


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Walmart has opened its first e-commerce store in Japan. The “Walmart Rakuten Ichiba Store,” on the Rakuten Ichiba Internet shopping mall combines Walmart’s international expertise in delivering high-quality U.S. branded products at great prices and Rakuten’s strengths in online commerce to bring new shopping experiences to Japanese consumers.

The digital Walmart store offers Japanese consumers access to a wide variety of high-quality U.S. branded products, including fashion apparel, outdoor goods and toys. The store will initially offer approximately 1,200 products from a diverse range of brands. Orders will be fulfilled in the U.S. and air freighted directly to Japanese customers, with a no surprises policy that includes shipping, duties and taxes in the product price.

“Walmart is committed to providing a trusted retail experience in Japan and we are always looking for new ways to better serve consumers here as their lifestyles and needs change,” said Nathan Kring, SVP, Walmart International. “Through Seiyu, we have an in-depth understanding of this fast-changing market. The carefully curated assortment being offered on our flagship store reflects this insight and our ongoing dedication to Japanese shoppers.”

Walmart has opened its first e-commerce store in Japan.

Walmart plans to continue expanding its product range and adding new product categories from its international assortment to the Rakuten Ichiba store to meet customer needs. Walmart’s Japanese subisidary Seiyu GK will provide customer support for the store.

“We are very excited to be working with Walmart to bring a diverse product lineup of American brands at affordable prices to Rakuten Ichiba users in Japan,” said Shunsuke Yazawa, executive officer and vice president of the marketplace business at Rakuten. “Through the opening of the store, we hope to make Rakuten Ichiba an even more attractive destination for online shoppers in Japan.”

The digital Walmart store on Rakuten Ichiba is part of a strategic alliance between Walmart and Rakuten announced in January this year.

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