On the flip side is Amazon, known for its expansive online presence, but now bringing the brand to life in a physical way. The first Amazon Style store is opening in 2022, which will feature women’s and men’s apparel, shoes, and accessories at The Americana at Brand in Los Angeles, California. Amazon said the physical shop will house customer favorites, Amazon exclusives, and brands that are “new and noteworthy.” The company said it would feature display items on the floor so consumers don’t have to sift through cluttered racks, while the back of the store will have “more selection than a traditional store of its size — more than double the number of styles.”
“As customers browse the store and scan items that catch their eye, we’ll recommend picks just for them,” the retailer said. “For an even more tailored experience, customers can share information like their style, fit, and other preferences to receive more refined recommendations.”
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Stay tuned for more news on store transformations.