“After extensively testing this feature with our own customers, we received overwhelmingly positive feedback, which helped ensure the experience is as seamless and user-friendly as possible,” said Brock McKeel, SVP of site experience, Walmart eCommerce and Cheryl Ainoa, SVP of new businesses and emerging tech, Walmart Global Tech.
AR to Transform the In-Store Shopping Experience
The company is also working on a feature to help associates get products to shelves quicker, and improve the consumer experience by elevating the visibility of product information. New AR tech will allow consumers and associates to point their mobile devices at store shelves, using the camera to filter out products based on personal preferences.
Take gluten-free shoppers, said Walmart...they would be able to quickly identify which products are gluten-free using the AR in-store tool. In the future, Walmart also hopes to implement the technology into its coupon strategy, highlighting items on rollback or clearance, or those eligible under the company’s rewards program.
“You’ll never look at the store shelf in the same way again. All of these AR-powered features are helping us deliver fast, engaging and personalized experiences that take the work out of shopping and underscore our commitment to using technology to save customers time and money,” said the company.