Walmart's Mobile Payment Option Rolls Out Nationwide

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Walmart's Mobile Payment Option Rolls Out Nationwide

By Jamie Grill-Goodman - 07/07/2016
After months of gradually rolling out Walmart Pay, the mobile payment solution is officially available in all 4,600 Walmart stores in the U.S. The rollout began in December, with a big push into 3,300 stores over the last three weeks, according to Molly Blakeman, Senior Manager, National Media Relations at Walmart.

So far, the time-saving payment option has been favored by users;
Eighty-two percent of customers that used it during the rollout would recommend using Walmart Pay and three out of four customers have given Walmart Pay a five star rating in the Walmart app.

“There is something very powerful about the ease and simplicity of Walmart Pay,” said Daniel Eckert, senior vice president, services, Walmart U.S. “What’s even more powerful though, is what this means for our customers. We want to make every day easier for busy families. We’re connecting all the parts of Walmart into one seamless shopping experience with great stores, easy pickup, fast delivery, frictionless checkout and apps and websites that are simple to use.”

Available through the Walmart app, Walmart Pay works with any iOS or Android device, at any checkout lane, and with any credit, debit, pre-paid or Walmart gift card. Shoppers with a Walamart.com account, set up via mobile or desktop, select a payment form to be their Walmart Pay default. Then when they open the Walmart app and choose Walmart Pay and it actives the phone's camera. After entering a pin or ID it allows them to scan the app to pay.

Walmart Pay transactions are secure, taking place behind Walmart’s firewalls – no payment credentials are ever stored on a customer’s phone or exchanged at the point of sale. Everything with Walmart Pay is stored in a secure, cloud-based environment.  Thus, if a customer loses their phone the account can't be accessed.

Shoppers seem willing to try it. Walmart Pay transactions increased 45% in the last week since the nationwide launch and 88 percent of transactions are coming from repeat Walmart Pay users.

"Our customers have long counted on us to save them money, but now we know what's almost as important is time," said Blakeman. 

A rollout this wide doesn't come without it challenges. According to Blakeman, a certain level of training needs to take place and the company set up some robust training programs. Programs included everything from videos and articles for the associates to in-store training to show Walmart associates how to use it.

"It's not just payment for payments sake, but it really is a tool that's making shopping better at Walmart. Not only in terms of payment, but what it can lead to down the road," explained Blakeman.

“Walmart Pay is just the beginning,” said Eckert, hinting there may be more in store for the mobile payments solution down the road. “We’re building deeper relationships with our customers across our ecosystem and are looking forward to delivering new tools like Walmart Pay that allow them to use the Walmart App as their remote control for a faster, more convenient shopping experience.”

Walmart Pay is one of the newest additions to the Walmart app, which boasts more than 20 million active users. The app offers multiple abilities for consumers, from refilling a pharmacy prescription to building a gift registry and finding where an item is located in store.