Wawa’s Weapon in Florida Expansion

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Wawa’s Weapon in Florida Expansion

By Brian Berk, Convenience Store News - 06/25/2016
When a convenience store retailer decides to grow organically — especially in a new state — plenty of research must be done to determine if the sites it selects will produce the best return on investment. Pennsylvania-based Wawa Inc., which is aggressively moving into Florida, knows how important this process is and enlists the help of a secret weapon: Esri software.

“As we expand into these locations, I don’t know how we would do it without having all of the information in our real estate manager’s hands to make those decisions and really bring sites to life,” said John Poplawski, senior director of site acquisition for Wawa.

Esri is a geographical information systems provider. Its software performs digital mapping that enables retailers to understand what’s happening in geography and why things happen where they do. The technology also incorporates its Tapestry proprietary software, which provides access to a variety of data in a given area, including demographics and lifestyle metrics. Retailers can create their own data to determine traffic counts, broker data and more, Gary Sankary, retail subject matter expert at Redlands, Calif.-based Esri, told CSNews

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