Wayfair to Bring Back Way Day—With Livestream Video
Following Way Day’s successful debut last April, Wayfair is bringing back the discount shopping day and this year will feature a livestream of video product reviews. Way Day 2019 will kick off on April 10 at noon ET (9 a.m. PT).
Wayfair’s retail holiday will be extended this year to last to 36 hours and be available to all customers in North America, the UK and Germany with savings across Wayfair, AllModern, Joss & Main and Birch Lane. In addition to what Wayfair dubs “the lowest prices since Black Friday” the retailer will offer free shipping for 36 hours.
Wayfair will also introduce Wayfair On Air for the first time, a livestream of video product reviews on-site showcasing dozens of popular products available at lower prices on Way Day. In addition, Wayfair will debut its new Share and Save feature offering shoppers the opportunity to unlock an additional 40% off at check-out on select products by sharing deals on social media.
“This Way Day, we are making the celebration even bigger and better than last year with more flash deals and steeper discounts across an even broader selection of products and services – all for an extended period of time,” said Steve Oblak, chief merchandising officer, Wayfair. “We know that home is top of mind for our customers in the spring as they look to refresh or renovate their homes and update their outdoor spaces in preparation for summer entertaining. Partnering with our thousands of suppliers to source the best possible deals on popular products, we have created a premier holiday sales event specifically designed for our customers.”
On Way Day, shoppers will have access to markdowns on more than 100,000 products as well as thousands of Flash Deals launching throughout the 36-hour sales event. Wayfair credit card1 members who shop Way Day deals will earn triple rewards on purchases made with their card. Customers who sign up for Wayfair’s loyalty program, MyWay, will have access to discounted in-home services.