Wayfair to Launch Way Day, a New Retail Holiday

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Wayfair to Launch Way Day, a New Retail Holiday


Wayfair announced that it is launching a one-day retail holiday this week. The retailer will offer the lowest prices of the year and free shipping on all orders with the launch of Way Day, an all-new retail event taking place on Wednesday, April 25.

Beginning at midnight, Wayfair will offer Black Friday pricing for 24 hours on thousands of popular home furnishings, décor and home improvement items.

 “We are looking to put a new retail holiday on the map that celebrates home,” said Steve Oblak, chief merchandising officer, Wayfair. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining. During Way Day, we’ll offer the best door-buster prices at a time when we know our customers value it most. We have partnered with our suppliers to source the best deals on the most popular products across all categories of furniture, décor, outdoor living and home improvement just in time for spring.”

Way Day will kick off at 12 a.m. on Wednesday, April 25 with sales on more than 70,000 products and door-buster deals launching every six hours. Way Day prices will be available across all major product categories including kitchen & dining, bedding, rugs, tabletop, and mattresses including the company’s exclusive, compact bed-in-a-box mattress, Nora.

“As an e-commerce retailer, we are uniquely positioned to quickly and easily source deals on products people want for their homes right now,” Oblak said. “We can meet our customers where they are with the deals they want, when they want them. Way Day is an exciting opportunity for us to offer an even better shopping experience that our customers can look forward to each year.”