Wayfair Taps Walmart’s Fiona Tan To Lead Customer & Supplier Technology

Lisa Johnston
Editor-in-Chief, CGT
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Fiona Tan
Fiona Tan

Fiona Tan has joined Wayfair as its global head of customer and supplier technology.

Like many companies serving the home goods space during the pandemic, Wayfair is experiencing a sharp uptick in e-commerce sales.

Tan, who most recently served as senior VP of U.S. technology at Walmart, joins with deep experience in leading tech teams. At Walmart, she oversaw innovation and engineering execution for its website, mobile app, and all associate and merchant-facing technology across its e-commerce and stores business in the U.S.

Prior roles at Walmart include senior VP of customer technology and VP of engineering, with oversight of the team driving technology strategy and operational excellence across Walmart Labs. Tan has also held leadership roles at Ariba and TIBCO Software.

At No. 40 retailer Wayfair, Tan will be tasked with driving growth of the company’s engineering organization while setting the vision and strategy for the development of systems and technologies that shape customer and supplier experiences.

“We are thrilled to welcome Fiona to Wayfair as she brings with her extensive experience, technical depth and proven ability to scale teams and technology amid considerable growth,” said Jim Miller, Wayfair chief technology officer. “We are confident that Fiona is perfectly positioned to take the lead in rapidly scaling the technology and platforms that will further solidify Wayfair as the premier destination for home for consumers and the go-to e-commerce platform for our supplier partners.”

“An unwavering customer focus and deep roots in building a strong culture of innovation has helped pave the way for Wayfair as the clear leader in home — and it’s just the beginning,” said Tan. “I couldn’t be more pleased to join Wayfair as it takes advantage of the incredible market opportunity ahead, particularly during such a pivotal moment in the company’s growth trajectory. I look forward to being part of an incredible team and building upon this strong momentum as we continuously raise the bar in creating the best possible shopping experience for home.”

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