As retailers continue to build their digital capabilities and work towards a completely unified approach they are placing an increased emphasis on e-commerce firepower. See the major trends that will have the greatest impact over the next year.
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Determined not to become a relic, Fossil Group, Inc. is betting on its acquisition of Misfit, Inc., an innovator in wearable technology and connected devices, and its e-commerce growth to bring the fashion accessory company into the future.
The new frontier of customer engagement will feature communication not just between retailer and customer, but product and customer. At Engage! 2014, Jon Werner, innovation explorer, adidas, will discuss the company's foray into NFC and how it uses signals and rhythms to create a customized shopper engagement.
Ralph Lauren is expanding its portfolio with its new Polo Tech shirt on opening day of the U.S. Open. The product combines biometrics and lifestyle apparel to physiological data to user's smartphones, including heartbeat, respiration, stress levels and more.