As retailers continue to build their digital capabilities and work towards a completely unified approach they are placing an increased emphasis on e-commerce firepower. See the major trends that will have the greatest impact over the next year.
After disappointing sales results, Macy's says "we are not counting on consumers to spend more this year" and lays out three areas of action for 2016, including investing in front-line service, mobile technology, and wearable tech.
Determined not to become a relic, Fossil Group, Inc. is betting on its acquisition of Misfit, Inc., an innovator in wearable technology and connected devices, and its e-commerce growth to bring the fashion accessory company into the future.
As a retail leader, you, perhaps better than any of your peers across industries, understand the competitive advantage brands can gain from recognizing and embracing trends early while minimizing planning and operational risks to the business.