The Website as the Hub of the Brand

Press enter to search
Close search
Open Menu

The Website as the Hub of the Brand

By Tim Denman - 02/02/2016
Customers have more ways to connect with brands than ever before, and most of these connections occur in the digital space. In fact, many retailers have more traffic to their websites than all of their stores combined, which means the majority of brand touches happen online.
 
At RetailTechCon 2016, Kevin Ertell, senior vice president, digital, Sur La Table will discuss how retailers can make their websites truly a hub for the brand with multiple spokes supporting different brand values. By making the website the core of the brand retailers are able to provide a seamless shopping experience regardless of how, when, or where customers choose to shop.
 
Ertell oversees Sur La Table's direct-to-consumer business P&L, digital strategy, cross-channel digital customer experience, and technology strategy and execution. He oversees and drives the day-to-day e-commerce operations, maintenance, and performance measurement of the company’s website including content design and updates. In addition Ertell, has developed a multi-year e-commerce strategic roadmap to meaningfully enhance Sur La Table’s brand awareness by driving transactions online and to the stores.

RetailTechCon 2016 will be held March 30-April 1, at the Ritz Carlton, Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, and a golf outing. For more information, to view the full agenda, or to register for the event click here.