A new parent will bring buybuy BABY back home this weekend.
The baby gear retailer was founded in 1996 and acquired by Bed Bath & Beyond in 2007. After Bed Bath & Beyond filed for Chapter 11 bankruptcy in April, it eventually closed all of the stores. But on July 11, Buy Buy Baby’s trademark and intellectual property was awarded to Dream on Me Industries, a New Jersey-based retailer and brand and one of Buy Buy Baby’s former suppliers. The company also purchased 11 of its leases.
Now it's new parent company, the D.O.M. Family, will bring buybuy BABY back to life at 11 retail stores from Massachusetts to Maryland and through a website. Store celebration events are set from 10 a.m. to 1 p.m. EST on Saturday, Nov. 18, and are open to the public. Attendees are invited to RSVP at Eventbrite for their desired location.
"The best of everything baby is back!" said Pete Daleiden, CEO of buybuy BABY. "We are thrilled to welcome customers to our revamped stores for a first look at the latest and greatest curated assortment and an elevated shopping experience. Parents and caregivers can engage with their favorite brands and receive trusted expert advice to find the right product to make their parenting journey joyful and easier. We are holiday-ready and can't wait to celebrate in style! While our team and celebration are small in scale, the excitement is BIG baby!"
The D.O.M. Family is a USA-born company with a portfolio of brands including: Dream On Me, évolur, Sweetpea Baby, Hannah & Sophia, and TailZzz.
"The future of buybuy BABY is bright, and our modest team is committed to ensuring that buybuy BABY remains the go-to destination for all parents, caregivers and families seeking thoughtfully designed and trusted, high-quality baby and toddler products, with exceptional customer service," added Daleiden. "We are just getting started and are grateful for the time and opportunity to rebuild this iconic brand into a new and improved iteration. Stay tuned!"
Inside the new stores, shoppers can try out baby gear and other products through demonstrations and hands-on activities. Baby and parenting experts will be on hand to discuss topics such as car seat selection and safety, nursing and feeding preparation, and postpartum recovery. Participants can create their baby registry and scan to add items directly from their smartphones.
The following is a list of stores opening:
|Rockville ||1683 Rockville Pike||Rockville||MD|
|Scarsdale ||1019 Central Park Ave||Scarsdale||NY|
|Paramus ||34 East Ridgewood Ave ||Paramus||NJ|
|Springfield ||6398 Springfield Plaza||Springfield||VA|
|Cherry Hill ||1590 Kings Highway North||Cherry Hill||NJ|
|Bridgewater ||711 Route 28||Bridgewater||NJ|
|Christiana||501 West Main St.||Newark||DE|
|Braintree ||160 Granite St.||Braintree||MA|
|Amherst||1261 Niagara Falls Blvd Ste 1||Amherst||NY|
|West Hartford||1433 New Britain Avenue ||West Hartford||CT|
|Woodbridge||675 US Highway 1S, Suite 1||Iselin||NJ|