Weis Markets is deploying a new commerce solution across its e-commerce platform and 197 brick-and-mortar stores, growing to include over 2,500 retail check-out touchpoints once the implementation is complete.
The food retailer is partnering with Toshiba’s retail division, Toshiba Global Commerce Solutions, to roll-out the ELERA solution, which will reportedly touch upon point-of-sale (POS), self-checkout/dual use lanes, and mobile shopping processes.
The hope is that the integration will allow the retailer to remain more responsive to market changes and increase speed-of-response at common customer touch points. Through the platform, the retailer can also easily add new applications and services, while also collecting data and insights into customer behavior.
The partnership will also allow the retailer to invest in customer loyalty programs through the implementation of more powerful self-enablement processes and integrated loyalty and promotions management systems.
“We’ve selected the ELERA platform to efficiently enhance our overall customer experience because it supports scalability in deploying customer focused solutions,” said Greg Zeh, Weis Markets CIO and senior vice president. “That’s important when you consider point of sale is a crucial customer touch point and one that is the key to offering a strong customer experience.”
Back in 2021, Weis Markets revealed plans to invest $135 million in its growth, including new stores, remodels, fuel centers, information technology upgrades and more than a thousand smaller store improvement projects. This latest partnership with Toshiba Global Commerce will impact both physical and digital retail, and represents another key step for the retailer as they look to improve both e-commerce and in-person shopping experiences through the commerce platform.
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