Weis Markets Turns to Artificial Intelligence to Personalize the Experience
Weis Markets’ AI-powered relationship engine tailors the shopping experience in real-time, allowing the retailer to build meaningful relationships with its customers.
The grocery partnered with Birdzi to leverage the real-time digital ecosystem, which is specifically designed to support regional food retailers. A key component is the AI relationship engine, which uses several hundred attributes for each shopper, updated with each purchase, to power contextual relevancy. This enables retailers to better address shopper needs, including more relevant real-time recommendations.
“We expect the Birdzi ecosystem will help our team understand and build relationships with each of our customers,” said Ron Bonacci, vice president of advertising and marketing, Weis Markets. “Birdzi will help us connect with individual shoppers while providing them with meaningful savings on relevant products. This working relationship will help us deliver new services as the digital and physical worlds of retail merge together.”
Unlike other personalization solutions that use only backward-looking historical purchase data, Birdzi’s deep integration to its white label mobile and web apps provide a real-time view of shopper intent, enabling up-to-the-second recommendations based on customer behavior and location.
“At a time when technology capabilities are evolving quickly, we want to remain current and develop new ways to build customer relationships,” said Bonacci. “We look forward to partnering with Birdzi’s data scientists and technologists, and leveraging its capabilities.”
Shekar Raman, CEO and Co-Founder of Birdzi, said the partnership will bring important new capabilities for Weis Markets to advance its marketing strategies.
“We are proud to work with Ron and the Weis Markets’ team in bringing their vision for the future of retail marketing to life,” he said. “[The solution gives] regional retailers a path away from the siloed systems of today to a seamless and cohesive ecosystem for the future.