Wet Seal Hires Former CIO as Chief Digital Officer

Jon Kubo has been appointed The Wet Seal, Inc.'s executive vice president and chief digital officer, a newly created position. Joining the company on Oct. 6, 2014, Kubo will oversee e-commerce, digital marketing and the information technology organization to integrate digital consumer experiences across all business touch points.

Kubo returns to Wet Seal after having had a successful tenure with the company from 2005 through 2011 as head of e-commerce and CIO. During his tenure, the company's Wet Seal e-commerce business grew to its highest sales volume in the company's history through innovative and industry-leading social and mobile customer engagement programs. Kubo also led the company's information technology organization and earned numerous industry awards from Oracle Retail, RIS, Etail Mobile Commerce and Information Week.

Most recently, Kubo was head of product strategy at Fluid, Inc., a web development firm, and was previously chief product officer at 8th Bridge, Inc., a social commerce startup, until it was acquired by Fluid in April 2014. Prior to joining Wet Seal in 2005, Kubo was CAO for FAO Schwarz and CIO for FAO, Inc. and also held several executive positions in the software technology industry.

Kubo earned a bachelor's degree in systems engineering from the U.S. Naval Academy, a master's degree in engineering from California State University at Fullerton and an MBA from the Peter Drucker Institute at Claremont Graduate University.

Ed Thomas, CEO, says, "I am excited to bring Jon back to lead our critically important e-commerce business, along with digital marketing and information technology. Jon's tremendous vision and innovative leadership during his prior Wet Seal tenure resulted in the most successful e-commerce performance in the company's history. We are confident that Jon's expertise will return us to the forefront as an e-commerce leader within the teen retail space."
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