Wet Seal Launches Plus-Size Apparel

In celebration of their arrival, all Wet Seal+ Plus stores will host in-store events to invite customers to shop the newest fashion trends. Shoppers can snag a special offer with purchase, experience personal styling sessions with a Wet Seal+ stylist, and enter for a chance to win a Wet Seal+ gift card. Customers also were offered mini makeovers and free goodies provided by Cao cosmetics.

"We couldn’t be more excited about providing an environment where girls can shop for fashion in every size. Naturally there is a business opportunity in providing plus-sizes, however it’s a great accomplishment to work on a project that you professionally and personally endorse," John D. Goodman, CEO, The Wet Seal, Inc.

Simultaneously, Natural Model Management will be providing girls with fashion, beauty, health, and online-image tips via their extensive online community. "It isn’t about a size, it is about honoring your natural body type. Through self-love we can all end the war on our bodies and heal from the inside out; that is when we will know true beauty when we see it," says Katie H. Willcox, plus-size model and positive body-image activist and owner at Natural Model Management.

WHEN: Saturday, August 16, 2014, 4 p.m. to close

WHERE: 30 Wet Seal+ Plus stores across the nation. For the list of grand opening stores, see below or visit www.wetseal.com
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