Wet Seal Rolls Out Digital Marketing Strategy with Demandware

Specialty retailer of fashion apparel and accessories, Wet Seal deployed Demandware Commerce as a component of its e-commerce and digital marketing strategy. The retailer selected the platform because it provides quick time-to-market, merchandising capabilities and a scalable environment to support omnichannel operations. These assets will provide customers with optimal online and mobile shopping services.
"Wet Seal is focused on growing the e-commerce business and providing a seamless experience for our customers regardless of her access point," said John Goodman, CEO for The Wet Seal, Inc. "We look forward to working with Demandware by utilizing its technology as an essential part in supporting this initiative."
Using Demandware Commerce, the retailer has a flexible digital commerce platform that will allow it to provide the best brand experience for its customers. Wet Seal is also working with Demandware LINK Solution Partner, Lyons Consulting Group for site implementation and services.
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